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Throw in the fact that this all exists without any betting or financial risk to players, and you have a winning combination for casual play.
Earlier, we pointed out that these apps are almost always free-to-play, meaning that players are not charged anything for downloading or playing the games and in the case of casino apps, there is no way to wager for real.
But even bigger has been the addition of microtransactions: small purchases players can make for various in-game perks that are not essential for basic play, but which many players might be willing to buy at the right price.
For instance, consider a game like the infamous Game of War: Fire Age. Sure, you can sign up and build your army for free. But would you like more gold?
You can purchase some, for a price. Want to speed up the cooldown timers that dictate how quickly you can do just about anything in game?
Sometimes, players can spend shocking amounts of money on these games. How does this translate to social casinos? In pretty much the simplest way possible: you can buy virtual chips using your real money.
At social slot sites, players have two types of in-game purchases available. China Shores. Volcanic Rock Fire Twin Fever.
The Gambling Bug. Night Survivor. Empire Of Sand. Multi Line Slots. Imperial Wealth. Dragon Palace. Spooky House. Jackpot Inferno. Lion Festival Boosted Celebration.
Ancient Dragon. Dragon Lines. Solstice Celebration. Egyptian Gods. Winning Wolf. Precious Pearl. Sit-N-Go tournaments offer an opportunity to win more chips and earn trophies.
Players can access a variety of casino games via Facebook and downloadable apps for iOS and Android devices.
The social casinos Facebook page has over 7 million followers. Having arrived at a virtual casino floor, you can choose to play slots , poker, roulette, blackjack , video poker or bingo.
There are numerous tables to pick from, playing at slow, normal, fast or turbo speed and featuring blinds of different values.
Big Fish Games is a developer of casual games founded in , headquartered in Seattle and part of Aristocrat Leisure Limited.
Players can win up to , free chips just for logging in and claim a portion of 16 billion chips given out in jackpots on a daily basis. X Personalize Account.
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Middle East. Sports Betting. Tools and Guides. About Us. You can play craps, slots, blackjack and roulette. They offer , free bonus chips, free spins, bonus games, jackpots and free daily games.
They have more than , followers and , users. There are many others. A search on Facebook or in the Apple or Android app store will reveal tons of game and app options.
Keep in mind many, if not most of these examples will apply to ALL social network games — not just casino.
Thus, more people are open to sharing their results. This covers a wide assortment of things. Often times — depending on the game — virtual goods can help you get farther in the game, or achieve a higher score.
This is sort of like a movie or TV show. A game can inject a product or brand into the game in some way.
In-game product placements can cost hundreds of thousands of dollars depending on the placement and how popular how many users, activity, etc. This often goes hand in hand with advertising.
The developer creates the game, but leave it open for branding. These are the most common monetization methods.
However, sometimes a developer will try a unique way to make money. Take Zynga, for example. But no more than 14 months later they decided to close both real money options because they struggled to convert free money players into real money players.
This is a challenge even online casinos and poker rooms struggle with today. We found an interesting interview at VegasSlotsOnline. One of the interesting things she pointed out is that social gaming is more like shareware than traditional gambling.
Yes, because gambling is regulated and shareware is not. In a shareware game, anything goes. You can completely control the player experience.
You can make their luck run in streaks. You can give them volatility like a roller coaster. You can change the RTP so they win all month and go broke on payday.
If you have an idea and you think it will give you a competitive edge, there is nothing stopping you from trying it in a social gaming environment.
Social casino developers can do anything.